North Carolina introduces its next southern rap phenoms on 385 This Way. Hosted by DJ MC, O Boy Souf Music Group artists pull you into their world and you experience their journey to from desperation to determination and overcoming harsh odds one bar at a time. Vivid murals are painted in bold broad strokes through haunting hooks and deep baselines as the artist share their take on chasing their dreams and success from the women, to the cars, and rebellious lifestyle born out of poverty and struggle based in the heart of South Carolina.