edbl beats, vol.2 is edbl’s sophomore beat tape release. The first instalment released in 2020 was a collection of beats made whilst touring for Ady Suleiman. With vol.2 we looked to develop every area of the campaign from the previous – from marketing, promotion, content, merchandise, social activity, streaming strategy and beyond. We released this via edbl recordings (edbl’s own imprint) in partnership with College Music Records.