ow That's What I Call Music! 35 was released on August 31, 2010. The album is the 35th edition of the (U.S.) Now! series. It features the number-one Billboard Hot 100 hit, "California Gurls".

Now 35 debuted at number two on the Billboard 200, moving 105,000 units in its first week of release. In November 2010, the album was certified Gold by the RIAA.