a closer look


DeStorm Power, a 2011 American Music Awards winner with over 1.4 million subscribers worldwide, has the #1 hip hop channel on YouTube. His "do it yourself" motto has made him the trailblazer of a new movement online with hip-hop , and has placed him as a hip hop legend on YouTube and in social media.

Mostly known for his unique ability to create a song from any subject, DeStorm created a new media frenzy with his compelling lyrics and infectious melodies. In 2007, this future president and CEO read an article on the power of social media, and soon after began posting original content to YouTube. Having a strong background in personal training and athletics, his initial fitness uploads found him early success. He lost his mother to cancer in May of 2008, and he credits her strength to the work ethic that motivated him to create over 200 videos in one year. DeStorm began uploading unique musical challenges and coined two catch phrases now heard around the world: “wuz up world,” and “another