Traffic City Entertainment Founder and CEO Jon Dolla has captured his local rap community. Inspired by life lessons, he is stirring crowds with the simple gift of making good music, together creating the voice of his generation. Hip Hop and Rap are a huge part of the culture of East Palo Alto and music was simply a part of life. Violence, deaths, and corruption surround the community and he said, “…music became my escape, a way to tell my story.”