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Million to One
MIKE + RUTHY INVITE FANS TO HELP MAKE A FOLK-ROCK MASTERPIECE
Mike + Ruthy, the folk-rock duo formerly of The Mammals, announce the release of Million to One on July 27th, 2010. The album is the latest in a growing discography that continues to push the boundaries of the genre. The story behind the making of Million To One is as compelling as the album’s songs themselves. Where most bands limit fan involvement to the occasional live show “stomp, clap and sing-along” and post-show merch table pleasantries, Mike + Ruthy took things a two-step further. They issued a massive fan-list call-out inviting the full breadth of their fanbase to help make what’s being called their “folk-rock masterpiece.”
“It’s challenging enough to make it in this profession as independent artists,” says Ruthy. “To launch our biggest release to-date during a recession? That seemed like the greatest test.” To overcome the odds (which were, oh, around a million to one) Mike + Ruthy turned to the fundraising website Kickstarter.com. Usi