James Bay is a British singer-songwriter and guitarist.\r Bay grew up in Hitchin, Hertfordshire, and attended Hitchin Boys' School before studying at the Brighton Institute of Modern Music.Bay released his debut extended play , on July 2013 In The Dark of Morning. his second EP Let It Go was issued, on 3 June 2014 .The lead single also titled Let It Go, peaked at #62 in the UK on the 27th of September 2014.