Gente de Zona (slang term for "people from the neighbourhood") is a Cuban reggaeton (cubaton) group founded by Alejandro Delgado in 2000. The group combines this rhythm with more traditional forms of Cuban music in order to attract the youngsters.Delgado, 27, grew up in Alamar, the Havana neighborhood most closely associated with Cuban hip-hop and home to the annual Alamar Rap Festival. "In the beginning I was going to all the rap shows and I started sampling, but I wanted to do it in a different way," Delgado recalls. "When reggaeton arrived, it gave me the opportunity to put our street lyrics into a more commercial format, and to give dance music some currency, some meaning."