ASAP Mob (stylized as A$AP Mob), is an American hip hop collective formed in Harlem, New York, in 2007, by members ASAP Yams, Bari and Illz. The Mob, a collective of rappers, producers, video directorss, and fashion designers who share similar interests in music, fashion, style, and art, is led by its most notable member ASAP Rocky. The collective consists of New York-based rappers, most of which carry the "ASAP" moniker, including ASAP Rocky, ASAP Ferg, ASAP Twelvyy, ASAP Nast, ASAP Ty Beats and ASAP Ant, among others.\r On August 28, 2012 the group released their first full-length project together, a mixtape titled Lords Never Worry, which received mostly mixed to negative reviews by critics. In August 2013, it was announced ASAP Mob's upcoming debut studio album Lords, would be released on October 15, 2013, however it would be delayed.