Rite Hook stands as a Hip Hop icon in a world where no sunshine exists. Hallow and ominous, his choruses seduce listeners, tempting them to fall prey to his melodies like the sweet addictions he raps about. Like the biblical serpent tattooed on his left hand, Hook is asking you to bite the forbidden apple in every song. He raps with the same kind of darkness that obsession is born out of and the temptation to pick the scab until it bleeds.